Carla L. Kuesten; Ph.D., M.S.
Dr. Kuesten is currently a Senior Research Scientist at Amway in Ada, MI. She also serves as sub-committee chair for ASTM E18 Committee on Sensory Evaluation. Earlier, she was a Senior Product and Consumer Scientist at Kellogg’s, and prior a Sensory Director at Sara Lee. Even earlier, Dr. Kuesten served as Principal and Unit Manager for the Food and Pharma Group at TIAX LLC/Arthur D. Little. Earlier still, she has worked as a Principal Sensory Scientist at Ocean Spray Cranberries, Inc., Vice President of Technical Services at the Institute for Perception, Ltd., and Associate Research Services Manager at S. C. Johnson Wax. Her areas of expertise are in sensory and consumer research; she establishes, implements and integrates strategic direction for research and conducts basic and applied qualitative and quantitative research studies globally. Dr. Kuesten is a member of numerous professional societies including the Institute for Food Technologists; Society for Sensory Professionals, Sensometrics, Product Development Management Association, and Society for the Study of Ingestive Behavior. Her research activities include development, utilization and evaluation of computerized sensory and consumer research test protocols, advisory/feedback systems, and modeling methods. Dr. Kuesten has contributed or lead a number of workshops on Quality Management, Targeted Consumer Research, Descriptive Panel Methods and Analysis Techniques, and Foundations and Tools of Product and Concept Measurement and Optimization. Dr. Kuesten has co-authored and written several publications including: Kuesten, C. L. 2004. Designing for Demographics, July. Food Product Design Magazine; Kuesten, C. L. 2004. Assuring Consistency: Product Quality-Cue in on Sensory Consistency. Food Quality Magazine, April; and Kuesten, C. L. 2001. Sequential Use of the Triangle, 2-AC, 2-AFC, and Same-Different Methods Applied to a Cost-Reduction Effort: Consumer Learning Acquired Throughout Testing and Influence on Preference Judgments. Journal of Food Quality and Preference (12):447-455. Dr. Kuesten has presented at numerous professional conferences including the Third International Congress, Food Science and Food Biotechnology in Developing Countries, October 2008; Association of Behavioral Analysis (ABA) -- Consumer observational research: Examining video-taped behavior vs. self-report-based research on food-related activities. May 2006; IFT – A Sweetener Mixture Study for Soymilk: Optimization of Acceptability, Functionality and Economics with Reduced Carbohydrate Content. July 2004; NEIFT -- "Extending Sensory Research Boundaries...when it's more than just a matter of taste". May 2004; PDMA -- 'Product Definition--The Language of Product Management' Conference. Presentation entitled “Developing a Flavor Language Consumers can Understand”. February 2004; and IFT – Sensory Symposium---Sensory and the Aging Population. Paper entitled Revitalizing Old Brands for Mature Consumers. June 2001. Dr. Kuesten has delivered numerous posters including: North American Association for the Study of Obesity (NAASO) Annual meeting --Methodological Considerations in Conducting Sensor-Based and Self-Report- Based Research on Food-Related Activities. November 2004; AAPS Annual Meeting and Expo--Flavor Benchmarking Study of the Leading Brands of Over-the-Counter Pediatric Analgesics. October 2003; and 5th Pangborn Sensory Science Symposium -- Computer Facilitation of the Flavor Profile Method. July 2003. Dr. Kuesten holds both Ph.D. and M.S. degrees in Food Science and Statistics from Cornell University, Ithaca, NY, and Oregon State University, Corvallis, OR, respectively and a B.S. degree in Microbiology from the University of Idaho, Moscow, ID.