National Childhood Obesity Foundation®
Foundation Board of Advisors

Brian Wansink; Ph.D., M.A.

Dr. Wansink is the John Dyson Professor of Marketing and of Nutritional Science at Cornell University in Ithaca, NY. Earlier, he was a visiting research scientist at the U.S. Army Research Labs in Natick, MA. Even earlier, Dr. Wansink was a Julian Simon Memorial Research Fellow and Professor of Business Administration, Nutritional Science, Advertising, and of Agricultural and Consumer Economics at the University of Illinois at Urbana-Champaign, IL. Even earlier still, he was a visiting Assistant Professor of Marketing at the University of Pennsylvania (Wharton School) in Philadelphia, PA. Dr. Wansink's expertise is focused on the psychology and consumption of foods. ABC News has referred to him as the "Food Psychologist," and he directs the content of Dr. Wansink research focuses on how on ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods. His research has been widely featured on 20/20, BBC News and The Learning Channel, and in the Wall Street Journal and the New York Times. Dr. Wansink has received numerous awards including the National Academy of Science - Institute of Medicine Food Forum, the University of Illinois List of Excellent Teachers, the Dean's Senior Researcher Award for Excellence in Research - University of Illinois, and the Graduate Professor of the Year - University of Illinois (College of Business). He founded and directs the Food and Brand Lab, a series of test kitchens, restaurants, and cooperating grocery stores that are used to understand how consumers "choose and use" foods. With the help of researchers from psychology, history, food science, cultural anthropology, and agricultural and consumer economics, the mission of the Food & Brand Lab studies how to help consumers eat more nutritiously and behave more responsibly. Dr. Wansink founded the Consumer Education Foundation, a nonprofit organization which is funded by book royalties and speaking honorariums. His Foundation supports high school science projects dealing with consumer welfare and provides textbook-related scholarships to selected college-bound students who wish to promote consumer welfare through their studies. Dr. Wansink has authored, co-authored and written several books and publications including: Why We Eat More Than We Think-Mindless Eating (978-0-553-38448) by B. Wansink, Ph.D., Random House, Inc. Publishing, 2007; Wansink, Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity, Champaign, IL: University of Illinois Press 2005; Bradburn, Norman M., Seymour Sudman, and Brian Wansink, Asking Questions: The Definitive Guide to Questionnaire Design, San Francisco, CA 2004; Jossey-Bass, Sudman Seymour, and Brian Wansink, Consumer Panels, Second Edition, American Marketing Association: Chicago, IL 2002; Wansink WWHP 98.3 FM Interactive Case Study, Southwestern Publishing Company: Cincinnati, OH 2001; Brian Wansink and Junyong Kim, "Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste, "Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), 242-5, 2005. Dr. Wansink holds a Ph.D. degree in marketing and consumer behavior from Stanford University in Palo Alto, CA a M.A. degree in Journalism and Mass Communication from Drake University in Des Moines, IA and a B.S. degree in business administration from Wayne State College in Wayne, NE.


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